INTRODUCTION:
Zerodha was first started on 15th August, 2010. Founded in Bangalore by Nithin Kamath and has presence in 9 Indian cities. It is started with the goal of breaking all barriers that traders and investors face in India in terms of cost, support, and technology. It is the first company to pioneer the concept of discount broking in India.
Today, they are amongst the fastest growing, top volume contributors on NSE, BSE, MCX-SX and MCX, with average daily trading turnover of over Rs. 10,000 Crores and the company has a client base of 120000 customers. It offers commodity, currency and equity trading. It has a subsidiary just for trading commodities, namely, Zerodha commodities Pvt. Ltd.
Zerodha won “Economic Times Startup Awards 2016” in the “Bootstrap Champ” category. The CEO and founder of Zerodha won 2013 confederation of Indian Industry (CII) emerging entrepreneur award for pioneering the discount broking model in India. Zerodha also won the BSE – D&B “emerging equity Broking House Award” in 2014 and 2015 respectively.
Zerodha has various products helping its traders trade on daily basis without much effort. These software are available for many platforms and is engineered to be user friendly in every way possible and the tasks that are done by these apps are not done while playing in a traditional method. For example the alerts system alerts the client about the trading activities so that the software keeps an eye allowing the trader to concentrate on something else.
Advantages of Zerodha:
- Strong customer support,
- User-friendly Brokerage/ margin calculators,
- Least transaction charges and low brokerage scheme makes Zerodha favorite of small investors and traders.
Disadvantages of Zerodha:
Doesn’t have monthly plans, call and trade is not free, doesn’t provide facility to invest in IPO, mobile app is not robust enough and need lots of improvement.
Important Features of Zerodha:
- Filters – add filters to your positions and orders window on ZT.
- Heat Map Bar – helps in finding current trend, removed in newer versions.
- Ticker Scripts Bar, Twitter Bar, Market Monitor & Market Movers – social community supports & recommendations.
Why Choose Zerodha:
- Free trading in Equity Delivery.
- Zerodha Charge flat rate of Rs 20 per executed order for trading in stocks, F&O, currency and commodity.
- Zerodha PI is the most advance trading platform introduced by Zerodha.
- Zerodha KITE is a lightweight, low bandwidth, multi-language web base trading platform.
- Supports desktop base, web base and mobile base trading platform.
- 60-day challenge contest by Zerodha where you trade profitably and get full brokerage refund.
- Innovative and unique trading tools – SPAN Calculator, algoZ, Option Strategy, Market Monitor etc.
- No upfront fee, no minimum brokerage and no minimum contract charges.
- Own DP Service.
- Invest in Mutual Funds.
- Minimum to free Brokerage fee.
- Won several awards, is a trusted broker for trading.
- Support system available 24/7.
- NRI Trading – First Discount broker providing NRI services.
Zerodha Trading Products :
Kite web:
Kite is a web based trading platform. You don’t need any extra web plugins like adobe flash to run this app as it works in HTML5 it loads faster and all the trading activities are updated in real-time. It is India’s first multilingual platform available in regional languages like Tamil, Hindi, Kannada etc..,
Kite mobile:
This app is same as kite web, but it has very many features. it includes the full feature of web platform and smartphone features like alerts etc.., and is available for mostly used OS like Android, IOS etc..,
Pi:
Pi is a desktop trading application build by trade lab. It is similar to kite but runs locally in desktop. Pi is unique software created by Zerodha as it is optimized to consume less system resources while providing up to date trading information about all the available market and players.
Q:
Q is a dashboard and console for traders to manages their activities and payments. It is the first page that is being redirected upon login it displays the activities and trades of the trader. It also has online portfolio management support and very many features for the trader to manage his trading with ease.
Trading Q & A:
Apart from other software Trading Q & A offers a community for the traders, by the traders to get help from fellow traders and support from Zerodha. It is similar to Quora like platform but it’s limited to trading and to the members of Zerodha. Usually in this system a support ticket or a question is asked while the answer is written by fellow traders or the support team within few minutes or hours.
Filters:
Add filters to your positions and orders window on ZT, Heat Map Bar – removed in newer versions, Ticker Scrips Bar, Twitter Bar, Market Monitor & Market Movers
Charges:
For opening account you need to pay a small fee, when asked in a Q & A they said it is charged only for filtering serious traders from time passers. They also charge Annual maintenance only for Demat account Rs. 300. Apart from all of the software and great features available from Zerodha. It also has Low to no brokerage fee for trading, yeah it’s true, No Fee. It usually charges 0.01% transaction fee or Rs. 20 whichever is lower for each trade and the brokerage fee for all the trade is free, which serves as a great advantage for Zerodha to survive in the market for a long time.
Even though the market is this huge with all those enterprise ready software Zerodha has only 50 complaints in NSE in the past few years. It’s been 6 years since it’s started, the company is still among the best brokers to deal and trade with. If you are looking for a broker with low brokerage fee and has software with all the possible feature for better trading and a community with vast number of traders, we will recommend Zerodha.
Trading Leverage:
Zerodha allows trading leverage of 1:11 for Intraday trading
Summary:
With high-class technology, unique trading tools and three-way trading platform, Zerodha is giving its clients an edge in trading and decision making. Pioneer in introducing low brokerage scheme, Zerodha manages to satisfy both casual and active investors.
